{"id":915,"date":"2020-09-29T10:24:35","date_gmt":"2020-09-29T10:24:35","guid":{"rendered":"https:\/\/www.affectio.es\/integral\/social-economy\/economia-social-actividad-comercial-y-marketing\/"},"modified":"2020-10-14T09:06:59","modified_gmt":"2020-10-14T09:06:59","slug":"social-economy-commercial-activity-marketing","status":"publish","type":"page","link":"https:\/\/www.affectio.es\/en\/integral\/social-economy\/social-economy-commercial-activity-marketing\/","title":{"rendered":"Social Economy &#8211; Commercial activity and Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1><span style=\"color: #2a2a69;\">Social Economy<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1585329180306{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;divconsultoria-actividadcomercialymarketing&#8221;][\/vc_column_text]<div id=\"ultimate-heading-721069eb6cf52808f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-721069eb6cf52808f uvc-297 color-title\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-721069eb6cf52808f h2'  data-responsive-json-new='{\"font-size\":\"desktop:30px;\",\"line-height\":\"desktop:40px;\"}' ><h2 style=\"font-weight:bold;color:#28a7fb;margin-top:25px;margin-bottom:25px;\">Commercial activity and Marketing<\/h2><\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1601497396185{padding-bottom: 30px !important;}&#8221;]<\/p>\n<div style=\"text-align: justify;\">\n<p>Our team has experts with extensive experience in accompanying and advising companies and entities, especially small and medium size. Our philosophy is based on proximity, flexibility and professional rigor.<br \/>\nOur advice identifies the needs of our customers by implementing practical and realistic solutions for each situation. All projects are led by senior consultants who have the support of more than 30 professionals specialized in the various fields of knowledge related to the company.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1585329191387{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;divconsultoria-actividadcomercial&#8221;][\/vc_column_text]<div id=\"ultimate-heading-315369eb6cf52823a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-315369eb6cf52823a uvc-3509 color-title\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-315369eb6cf52823a h2'  data-responsive-json-new='{\"font-size\":\"desktop:30px;\",\"line-height\":\"desktop:40px;\"}' ><h2 style=\"font-weight:bold;color:#333366;margin-top:25px;margin-bottom:25px;\">Commercial activity<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#3f4a9a;width:autopx;\"><\/span><\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1601497455462{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>\u2022 Improvement sales and commercial activity.<\/strong><br \/>\nWe define concrete and practical strategies using the tools to improve sales, management and customer segmentation, generating sales pitches and refocusing of the portfolio of products and services based on criteria profitability and turnover.<br \/>\n<strong>\u2022 Restructuring the commercial department and focus on business goals.<\/strong><br \/>\nWe work closely with the company management and the head of the commercial department to identify areas for improvement related to proactive action to facilitate the achievement of business goals, such as attracting new clients, generating business opportunities, or entry into new markets and sales channels.<br \/>\n<strong>\u2022 Revitalization of commercial team.<\/strong><br \/>\nWe accompany commercial teams to improve the efficiency of their actions, through a structure that allows proper coordination and boost their proactivity and responsiveness to generate business opportunities, ensure monitoring and improving the chances of success.<br \/>\n<strong>\u2022 Remuneration systems specific to the commercial department.<\/strong><br \/>\nWe design objective variable remuneration systems that allow win &#8211; win relationships for the company and its sales team, thereby ensuring that the department\u2019s pay mass aligns with the results of turnover, margin and generating new business for the company.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1585329202806{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;divconsultoria-marketing&#8221;][\/vc_column_text]<div id=\"ultimate-heading-200069eb6cf5282f3\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-200069eb6cf5282f3 uvc-4089 color-title\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-200069eb6cf5282f3 h2'  data-responsive-json-new='{\"font-size\":\"desktop:30px;\",\"line-height\":\"desktop:40px;\"}' ><h2 style=\"font-weight:bold;color:#333366;margin-top:25px;margin-bottom:25px;\">Marketing<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#3f4a9a;width:autopx;\"><\/span><\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1601497487932{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>\u2022 Marketing strategy.<\/strong><br \/>\nWe accompany in the definition and implementation of the marketing strategy to improve the positioning and visibility of the company, its value proposition, and its products and services, always from a perspective of using appropriate resources and dimensioned to possibilities actual organization.<br \/>\n<strong>\u2022 Value proposition and refocus of communication and marketing.<\/strong><br \/>\nWe help the organization identify and \/ or refocus its value proposition, and focus its messages on communication and marketing actions, considering the specific characteristics and needs of customers and target markets.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Social Economy [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1585329180306{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;divconsultoria-actividadcomercialymarketing&#8221;][\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1601497396185{padding-bottom: 30px !important;}&#8221;] Our team has experts with extensive experience in accompanying and advising companies and entities, especially small and medium size. Our philosophy is based on proximity, flexibility and professional rigor. Our advice identifies the needs of our customers by&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":811,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-915","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Economy - Commercial activity and Marketing - Affectio Group<\/title>\n<meta name=\"description\" content=\"Our team has experts with extensive experience in accompanying and advising companies and entities, especially small and medium size.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.affectio.es\/en\/integral\/social-economy\/social-economy-commercial-activity-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Economy - Commercial activity and Marketing - Affectio Group\" \/>\n<meta property=\"og:description\" content=\"Our team has experts with extensive experience in accompanying and advising companies and entities, especially small and medium size.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.affectio.es\/en\/integral\/social-economy\/social-economy-commercial-activity-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Affectio Group\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T09:06:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.affectio.es\/en\/integral\/social-economy\/social-economy-commercial-activity-marketing\/\",\"url\":\"https:\/\/www.affectio.es\/en\/integral\/social-economy\/social-economy-commercial-activity-marketing\/\",\"name\":\"Social Economy - Commercial activity and Marketing - Affectio Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.affectio.es\/en\/#website\"},\"datePublished\":\"2020-09-29T10:24:35+00:00\",\"dateModified\":\"2020-10-14T09:06:59+00:00\",\"description\":\"Our team has experts with extensive experience in accompanying and advising companies and entities, especially small and medium size.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.affectio.es\/en\/integral\/social-economy\/social-economy-commercial-activity-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.affectio.es\/en\/integral\/social-economy\/social-economy-commercial-activity-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.affectio.es\/en\/integral\/social-economy\/social-economy-commercial-activity-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.affectio.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Integral\",\"item\":\"https:\/\/www.affectio.es\/en\/integral\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social economy\",\"item\":\"https:\/\/www.affectio.es\/en\/integral\/economia-social\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Social Economy &#8211; 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