{"id":1018,"date":"2020-09-29T10:22:00","date_gmt":"2020-09-29T10:22:00","guid":{"rendered":"https:\/\/www.affectio.es\/integral\/professional-business-groups\/colectivos-profesionales-y-empresariales-actividad-comercial-y-marketing\/"},"modified":"2020-10-14T08:26:42","modified_gmt":"2020-10-14T08:26:42","slug":"professional-business-groups-commercial-activity-marketing","status":"publish","type":"page","link":"https:\/\/www.affectio.es\/en\/integral\/professional-business-groups\/professional-business-groups-commercial-activity-marketing\/","title":{"rendered":"Professional and Business groups &#8211; Commercial activity and Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1601394085368{margin-bottom: -80px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h1><span style=\"color: #2a2a69;\">Professional and Business groups<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1585329180306{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;divconsultoria-actividadcomercialymarketing&#8221;][\/vc_column_text]<div id=\"ultimate-heading-18466a2fc70b2b196\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-18466a2fc70b2b196 uvc-9552 color-title\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-18466a2fc70b2b196 h2'  data-responsive-json-new='{\"font-size\":\"desktop:30px;\",\"line-height\":\"desktop:40px;\"}' ><h2 style=\"font-weight:bold;color:#28a7fb;margin-top:25px;margin-bottom:25px;\">Commercial activity and Marketing<\/h2><\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1601505494082{padding-bottom: 30px !important;}&#8221;]<\/p>\n<div style=\"text-align: justify;\">\n<p>Our team has experts with extensive experience in accompanying and advising companies and entities, especially small and medium size. Our philosophy is based on proximity, flexibility and professional rigor.<br \/>\nOur advice identifies the needs of our customers by implementing practical and realistic solutions for each situation. All projects are led by senior consultants who have the support of more than 30 professionals specialized in the various fields of knowledge related to the company.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1585329191387{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;divconsultoria-actividadcomercial&#8221;][\/vc_column_text]<div id=\"ultimate-heading-89046a2fc70b2b2de\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-89046a2fc70b2b2de uvc-1062 color-title\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-89046a2fc70b2b2de h2'  data-responsive-json-new='{\"font-size\":\"desktop:30px;\",\"line-height\":\"desktop:40px;\"}' ><h2 style=\"font-weight:bold;color:#333366;margin-top:25px;margin-bottom:25px;\">Commercial activity<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#3f4a9a;width:autopx;\"><\/span><\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1601505531097{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>\u2022 Improvement sales and commercial activity.<\/strong><br \/>\nWe define concrete and practical strategies using the tools to improve sales, management and customer segmentation, generating sales pitches and refocusing of the portfolio of products and services based on criteria profitability and turnover.<br \/>\n<strong>\u2022 Restructuring the commercial department and focus on business goals. <\/strong><br \/>\nWe work closely with the company management and the head of the commercial department to identify areas for improvement related to proactive action to facilitate the achievement of business goals, such as attracting new clients, generating business opportunities, or entry into new markets and sales channels.<br \/>\n<strong>\u2022 Revitalization of commercial team.<\/strong><br \/>\nWe accompany commercial teams to improve the efficiency of their actions, through a structure that allows proper coordination and boost their proactivity and responsiveness to generate business opportunities, ensure monitoring and improving the chances of success.<br \/>\n<strong>\u2022 Remuneration systems specific to the commercial department.<\/strong><br \/>\nWe design objective variable remuneration systems that allow win &#8211; win relationships for the company and its sales team, thereby ensuring that the department\u2019s pay mass aligns with the results of turnover, margin and generating new business for the company.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1585329202806{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;divconsultoria-marketing&#8221;][\/vc_column_text]<div id=\"ultimate-heading-96906a2fc70b2b3f8\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-96906a2fc70b2b3f8 uvc-5774 color-title\" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-96906a2fc70b2b3f8 h2'  data-responsive-json-new='{\"font-size\":\"desktop:30px;\",\"line-height\":\"desktop:40px;\"}' ><h2 style=\"font-weight:bold;color:#333366;margin-top:25px;margin-bottom:25px;\">Marketing<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"topheight:1px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:1px;border-color:#3f4a9a;width:autopx;\"><\/span><\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1601505555812{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<\/p>\n<div style=\"text-align: justify;\">\n<p><strong>\u2022 Marketing strategy.<\/strong><br \/>\nWe accompany in the definition and implementation of the marketing strategy to improve the positioning and visibility of the company, its value proposition, and its products and services, always from a perspective of using appropriate resources and dimensioned to possibilities actual organization.<br \/>\n<strong>\u2022 Value proposition and refocus of communication and marketing.<\/strong><br \/>\nWe help the organization identify and \/ or refocus its value proposition, and focus its messages on communication and marketing actions, considering the specific characteristics and needs of customers and target markets<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1601394085368{margin-bottom: -80px !important;}&#8221;][vc_column][vc_column_text] Professional and Business groups [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1585329180306{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;divconsultoria-actividadcomercialymarketing&#8221;][\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1601505494082{padding-bottom: 30px !important;}&#8221;] Our team has experts with extensive experience in accompanying and advising companies and entities, especially small and medium size. Our philosophy is based on proximity, flexibility and professional rigor. Our advice identifies the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":793,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1018","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professional and Business groups - Commercial activity and Marketing - Affectio Group<\/title>\n<meta name=\"description\" content=\"All projects are led by senior consultants who have the support of more than 30 professionals specialized in the various fields of knowledge\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.affectio.es\/en\/integral\/professional-business-groups\/professional-business-groups-commercial-activity-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professional and Business groups - Commercial activity and Marketing - Affectio Group\" \/>\n<meta property=\"og:description\" content=\"All projects are led by senior consultants who have the support of more than 30 professionals specialized in the various fields of knowledge\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.affectio.es\/en\/integral\/professional-business-groups\/professional-business-groups-commercial-activity-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Affectio Group\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T08:26:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.affectio.es\\\/en\\\/integral\\\/professional-business-groups\\\/professional-business-groups-commercial-activity-marketing\\\/\",\"url\":\"https:\\\/\\\/www.affectio.es\\\/en\\\/integral\\\/professional-business-groups\\\/professional-business-groups-commercial-activity-marketing\\\/\",\"name\":\"Professional and Business groups - Commercial activity and Marketing - Affectio Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.affectio.es\\\/en\\\/#website\"},\"datePublished\":\"2020-09-29T10:22:00+00:00\",\"dateModified\":\"2020-10-14T08:26:42+00:00\",\"description\":\"All projects are led by senior consultants who have the support of more than 30 professionals specialized in the various fields of knowledge\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.affectio.es\\\/en\\\/integral\\\/professional-business-groups\\\/professional-business-groups-commercial-activity-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.affectio.es\\\/en\\\/integral\\\/professional-business-groups\\\/professional-business-groups-commercial-activity-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.affectio.es\\\/en\\\/integral\\\/professional-business-groups\\\/professional-business-groups-commercial-activity-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.affectio.es\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Integral\",\"item\":\"https:\\\/\\\/www.affectio.es\\\/en\\\/integral\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Professional and Business groups\",\"item\":\"https:\\\/\\\/www.affectio.es\\\/en\\\/integral\\\/colectius-professionals-empresarials\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Professional and Business groups &#8211; 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