{"id":953,"date":"2020-09-29T10:23:10","date_gmt":"2020-09-29T10:23:10","guid":{"rendered":"https:\/\/www.affectio.es\/integral\/cooperatives\/cooperativas-actividad-comercial-y-marketing\/"},"modified":"2020-10-14T08:39:39","modified_gmt":"2020-10-14T08:39:39","slug":"cooperatives-activitat-comercial-marqueting","status":"publish","type":"page","link":"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/","title":{"rendered":"Cooperativas – Activitat comercial i m\u00e0rqueting"},"content":{"rendered":"

[vc_row css=”.vc_custom_1601392985208{margin-bottom: -80px !important;}”][vc_column][vc_column_text]<\/p>\n

Cooperatives<\/span><\/h1>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1585329180306{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” el_id=”divconsultoria-actividadcomercialymarketing”][\/vc_column_text]

<\/div>

Activitat comercial i m\u00e0rqueting<\/h2><\/div><\/div>[vc_column_text css=”.vc_custom_1601499352862{padding-bottom: 30px !important;}”]<\/p>\n
\n

Integral est\u00e0 reconeguda com una de les entitats de refer\u00e8ncia en l’\u00e0mbit cooperatiu i de l’economia social. La nostra divisi\u00f3 de consultoria \u00e9s experta en l’assessorament a cooperatives i els seus consells rectors. Comptem amb un equip de professionals amb una \u00e0mplia experi\u00e8ncia en l’acompanyament i assessorament a cooperatives des d’una perspectiva basada en la proximitat, la participaci\u00f3 i la flexibilitat.<\/p>\n<\/div>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1585329191387{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” el_id=”divconsultoria-actividadcomercial”][\/vc_column_text]

Activitat comercial<\/h2><\/div>
<\/span><\/div><\/div>[vc_column_text css=”.vc_custom_1601499604055{padding-top: 30px !important;padding-bottom: 30px !important;}”]<\/p>\n
\n

\u2022 Millora de les vendes i de l’activitat comercial.<\/strong>
\nDefinim estrat\u00e8gies concretes i pr\u00e0ctiques, utilitzant les eines necess\u00e0ries per millorar les vendes, la gesti\u00f3 i la segmentaci\u00f3 de clients. Donem suport a la generaci\u00f3 d’argumentaris de venda i al reenfocament de la cartera de productes i serveis a partir de criteris de rendibilitat, rotaci\u00f3 i inter\u00e8s comercial futur.
\n\u2022 Estrat\u00e8gia de M\u00e0rqueting.<\/strong>
\nAcompanyem la definici\u00f3 i la implantaci\u00f3 de l’estrat\u00e8gia de m\u00e0rqueting per millorar el posicionament i la visibilitat de la cooperativa, dels seus productes i serveis (proposta de valor), mantenint sempre una perspectiva d’utilitzaci\u00f3 dels recursos adequats i dimensionats a les possibilitats reals de la cooperativa.
\n\u2022 Proposta de valor i reenfocament de la comunicaci\u00f3 i del m\u00e0rqueting.<\/strong>
\nAjudem a l’organitzaci\u00f3 a identificar i\/o reenfocar la seva proposta de valor, i a focalitzar els seus missatges en accions de comunicaci\u00f3 i de m\u00e0rqueting, considerant les caracter\u00edstiques i necessitats espec\u00edfiques dels seus clients i mercat.<\/p>\n<\/div>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1585740038043{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” el_id=”divconsultoria-estrategia”][\/vc_column_text]

Estrat\u00e8gia<\/h2><\/div>
<\/span><\/div><\/div>[vc_column_text css=”.vc_custom_1601499629137{padding-top: 30px !important;padding-bottom: 30px !important;}”]<\/p>\n
\n

\u2022 Definici\u00f3 del pla estrat\u00e8gic i acompanyament en el proc\u00e9s d’implantaci\u00f3.<\/strong>
\nAcompanyem cooperatives en l’elaboraci\u00f3 del seu pla estrat\u00e8gic, definint els seus objectius a partir de processos participatius que permetin la implicaci\u00f3 de les persones s\u00f2cies, ajudant a posar en valor el tret essencial que identifica la societat cooperativa.
\n\u2022 Elaboraci\u00f3 del Pla de Gesti\u00f3 Anual.<\/strong>
\nEnfocats en l’actuaci\u00f3 de la cooperativa en el curt termini, acompanyem la definici\u00f3 i el desplegament de Fulls de Ruta anuals que permeten orientar els recursos i les accions cap a la consecuci\u00f3 dels objectius aprovats per l’Assemblea.<\/p>\n<\/div>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1585739861715{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” el_id=”divconsultoria-organizacion”][\/vc_column_text]

Organitzaci\u00f3<\/h2><\/div>
<\/span><\/div><\/div>[vc_column_text css=”.vc_custom_1601499649654{padding-top: 30px !important;padding-bottom: 30px !important;}”]<\/p>\n
\n

\u2022 Implantaci\u00f3 de processos d’innovaci\u00f3 i desenvolupament de noves l\u00ednies de negoci.<\/strong>
\nImpulsem la generaci\u00f3 i posterior implantaci\u00f3 de sistemes d’innovaci\u00f3 que permetin a la cooperativa assegurar una constant entrada de noves idees, alhora que acompanyem en la concreci\u00f3, desenvolupament i impuls de noves l\u00ednies d’actuaci\u00f3 incloent la realitzaci\u00f3 del seu Pla de Negoci.<\/p>\n<\/div>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1585739878196{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” el_id=”divconsultoria-dinamizacion”][\/vc_column_text]

Estrat\u00e8gia i Dinamitzaci\u00f3 territorial<\/h2><\/div>
<\/span><\/div><\/div>[vc_column_text css=”.vc_custom_1601499755056{padding-top: 30px !important;padding-bottom: 30px !important;}”]<\/p>\n
\n

\u2022 Programa Aracoop i Ateneus Cooperatius.<\/strong>
\nAcompanyem la implantaci\u00f3 de programes i estructures territorials vinculades a les cooperatives i l’economia social (Programa Aracoop i Ateneus Cooperatius) amb l’objectiu de difondre, estendre, enfortir i renovar el sector.
\n\u2022 Estudis sectorials i territorials del teixit cooperatiu.<\/strong>
\nFem estudis que permeten con\u00e8ixer la realitat sectorial i territorial, facilitant la planificaci\u00f3 d’actuacions per a la millora del teixit cooperatiu.
\n\u2022 Realitzaci\u00f3 del Pla Director \/ Pla Estrat\u00e8gic del territori.<\/strong>
\nAcompanyem els territoris en la definici\u00f3 del seu Pla Director \/ Estrat\u00e8gic, aix\u00ed com en la seva implantaci\u00f3 a trav\u00e9s d’un proc\u00e9s de concertaci\u00f3 territorial que considera els seus principals grups d’inter\u00e8s Generem plans d’acci\u00f3 viables i operatius amb l’objectiu d’enfortir i dinamitzar el sector cooperatiu.
\n\u2022 Dinamitzaci\u00f3 de processos de concertaci\u00f3- agents locals.<\/strong>
\nAcompanyem processos de dinamitzaci\u00f3 d’espais participats per agents locals (econ\u00f2mics i socials) per generar sinergies i estimular el creixement econ\u00f2mic territorial, a partir de la perspectiva aportada per la realitat cooperativa present o potencial.
\n\u2022 Acompanyament en la professionalitzaci\u00f3 i creixement del teixit cooperatiu – sectors prioritaris.<\/strong>
\nDissenyem processos de professionalitzaci\u00f3 i millora del teixit cooperatiu dels territoris, a trav\u00e9s d’actuacions espec\u00edfiques en organitzacions vinculades a sectors d’inter\u00e8s especial per als respectius territoris.
\nNoves tend\u00e8ncies de desenvolupament del teixit cooperatiu: Economia Circular<\/a>.<\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1601392985208{margin-bottom: -80px !important;}”][vc_column][vc_column_text] Cooperatives [\/vc_column_text][vc_column_text css=”.vc_custom_1585329180306{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” el_id=”divconsultoria-actividadcomercialymarketing”][\/vc_column_text][vc_column_text css=”.vc_custom_1601499352862{padding-bottom: 30px !important;}”] Integral est\u00e0 reconeguda com una de les entitats de refer\u00e8ncia en l’\u00e0mbit cooperatiu i de l’economia social. La nostra divisi\u00f3 de consultoria \u00e9s experta en l’assessorament a cooperatives i els seus consells rectors. Comptem amb un…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":803,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-953","page","type-page","status-publish","hentry","description-off"],"yoast_head":"\nCooperativas - Activitat comercial i m\u00e0rqueting - Affectio Group<\/title>\n<meta name=\"description\" content=\"Integral est\u00e0 reconeguda com una de les entitats de refer\u00e8ncia en l\u2019\u00e0mbit cooperatiu i de l\u2019economia social.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cooperativas - Activitat comercial i m\u00e0rqueting - Affectio Group\" \/>\n<meta property=\"og:description\" content=\"Integral est\u00e0 reconeguda com una de les entitats de refer\u00e8ncia en l\u2019\u00e0mbit cooperatiu i de l\u2019economia social.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/\" \/>\n<meta property=\"og:site_name\" content=\"Affectio Group\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T08:39:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/\",\"url\":\"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/\",\"name\":\"Cooperativas - Activitat comercial i m\u00e0rqueting - Affectio Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.affectio.es\/ca\/#website\"},\"datePublished\":\"2020-09-29T10:23:10+00:00\",\"dateModified\":\"2020-10-14T08:39:39+00:00\",\"description\":\"Integral est\u00e0 reconeguda com una de les entitats de refer\u00e8ncia en l\u2019\u00e0mbit cooperatiu i de l\u2019economia social.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.affectio.es\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Integral\",\"item\":\"https:\/\/www.affectio.es\/ca\/integral\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cooperatives\",\"item\":\"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Cooperativas – Activitat comercial i m\u00e0rqueting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.affectio.es\/ca\/#website\",\"url\":\"https:\/\/www.affectio.es\/ca\/\",\"name\":\"Affectio Group\",\"description\":\"Affectio Group es la expresi\u00f3n del v\u00ednculo entre los m\u00e1s de 30 profesionales de Integral\u00ae y de Idea Iuris\u00ae, basado en la mutua confianza y en su deseo de aunar sus contrastadas solvencia y experiencia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.affectio.es\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cooperativas - Activitat comercial i m\u00e0rqueting - Affectio Group","description":"Integral est\u00e0 reconeguda com una de les entitats de refer\u00e8ncia en l\u2019\u00e0mbit cooperatiu i de l\u2019economia social.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/","og_locale":"ca_ES","og_type":"article","og_title":"Cooperativas - Activitat comercial i m\u00e0rqueting - Affectio Group","og_description":"Integral est\u00e0 reconeguda com una de les entitats de refer\u00e8ncia en l\u2019\u00e0mbit cooperatiu i de l\u2019economia social.","og_url":"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/","og_site_name":"Affectio Group","article_modified_time":"2020-10-14T08:39:39+00:00","twitter_card":"summary_large_image","twitter_misc":{"Temps estimat de lectura":"6 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/","url":"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/","name":"Cooperativas - Activitat comercial i m\u00e0rqueting - Affectio Group","isPartOf":{"@id":"https:\/\/www.affectio.es\/ca\/#website"},"datePublished":"2020-09-29T10:23:10+00:00","dateModified":"2020-10-14T08:39:39+00:00","description":"Integral est\u00e0 reconeguda com una de les entitats de refer\u00e8ncia en l\u2019\u00e0mbit cooperatiu i de l\u2019economia social.","breadcrumb":{"@id":"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/cooperatives-activitat-comercial-marqueting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.affectio.es\/ca\/"},{"@type":"ListItem","position":2,"name":"Integral","item":"https:\/\/www.affectio.es\/ca\/integral\/"},{"@type":"ListItem","position":3,"name":"Cooperatives","item":"https:\/\/www.affectio.es\/ca\/integral\/cooperatives\/"},{"@type":"ListItem","position":4,"name":"Cooperativas – Activitat comercial i m\u00e0rqueting"}]},{"@type":"WebSite","@id":"https:\/\/www.affectio.es\/ca\/#website","url":"https:\/\/www.affectio.es\/ca\/","name":"Affectio Group","description":"Affectio Group es la expresi\u00f3n del v\u00ednculo entre los m\u00e1s de 30 profesionales de Integral\u00ae y de Idea Iuris\u00ae, basado en la mutua confianza y en su deseo de aunar sus contrastadas solvencia y experiencia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.affectio.es\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"}]}},"_links":{"self":[{"href":"https:\/\/www.affectio.es\/ca\/wp-json\/wp\/v2\/pages\/953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.affectio.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.affectio.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.affectio.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.affectio.es\/ca\/wp-json\/wp\/v2\/comments?post=953"}],"version-history":[{"count":4,"href":"https:\/\/www.affectio.es\/ca\/wp-json\/wp\/v2\/pages\/953\/revisions"}],"predecessor-version":[{"id":1344,"href":"https:\/\/www.affectio.es\/ca\/wp-json\/wp\/v2\/pages\/953\/revisions\/1344"}],"up":[{"embeddable":true,"href":"https:\/\/www.affectio.es\/ca\/wp-json\/wp\/v2\/pages\/803"}],"wp:attachment":[{"href":"https:\/\/www.affectio.es\/ca\/wp-json\/wp\/v2\/media?parent=953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}