{"id":914,"date":"2020-09-29T10:24:35","date_gmt":"2020-09-29T10:24:35","guid":{"rendered":"https:\/\/www.affectio.es\/integral\/economia-social\/economia-social-actividad-comercial-y-marketing\/"},"modified":"2020-10-14T09:06:30","modified_gmt":"2020-10-14T09:06:30","slug":"economia-social-activitat-comercial-marqueting","status":"publish","type":"page","link":"https:\/\/www.affectio.es\/ca\/integral\/economia-social\/economia-social-activitat-comercial-marqueting\/","title":{"rendered":"Economia Social – Activitat comercial i m\u00e0rqueting"},"content":{"rendered":"

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Economia social<\/span><\/h1>\n

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Activitat comercial i m\u00e0rqueting<\/h2><\/div><\/div>[vc_column_text css=”.vc_custom_1601497247953{padding-bottom: 30px !important;}”]<\/p>\n
\n

El nostre equip disposa d\u2019experts amb una \u00e0mplia experi\u00e8ncia en l’acompanyament i assessorament a empreses i entitats, especialment de petita i mitjana dimensi\u00f3. La nostra filosofia de treball es basa en la proximitat, la flexibilitat i el rigor professional.
\nEl nostre assessorament identifica les necessitats dels nostres clients implantant solucions pr\u00e0ctiques i realistes per a cada situaci\u00f3. Tots els projectes s\u00f3n dirigits per consultors s\u00e8niors, que compten amb el suport de m\u00e9s de 30 professionals especialitzats en els diversos camps de coneixement vinculats a l’empresa.<\/p>\n<\/div>\n

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Activitat comercial<\/h2><\/div>
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\u2022 Millora de les vendes i de l’activitat comercial.<\/strong>
\nDefinim estrat\u00e8gies concretes i pr\u00e0ctiques, utilitzant les eines necess\u00e0ries per millorar les vendes, la gesti\u00f3 i la segmentaci\u00f3 de clients, la generaci\u00f3 d’argumentaris de venda, i el reenfocament de la cartera de productes i serveis a partir de criteris de rendibilitat i rotaci\u00f3.
\n\u2022 Reestructuraci\u00f3 de el departament comercial i focalitzaci\u00f3 dels objectius comercials. <\/strong>
\nTreballem conjuntament amb la Direcci\u00f3 de l’empresa i el responsable del departament Comercial per definir els punts de millora vinculats a una actuaci\u00f3 proactiva que faciliti la consecuci\u00f3 dels objectius comercials, com poden ser la captaci\u00f3 de nous clients, la generaci\u00f3 d’oportunitats de negoci, o l’entrada en nous mercats i canals de venda.
\n\u2022 Dinamitzaci\u00f3 d’equips comercials.<\/strong>
\nAcompanyem els equips comercials per millorar l’efici\u00e8ncia de les seves accions, a trav\u00e9s d’una estructura que permeti l’adequada coordinaci\u00f3, aix\u00ed com impulsar la seva proactivitat i capacitat de resposta per generar oportunitats de negoci, assegurar-ne el seguiment i millorar les probabilitats d’\u00e8xit.
\n\u2022 Sistemes de retribuci\u00f3 espec\u00edfics per al departament comercial.<\/strong>
\nDissenyem sistemes de retribuci\u00f3 variable per objectius que permeten relacions win – win per a l’empresa i el seu equip comercial, assegurant d’aquesta manera que la massa salarial del departament s’alinea amb els resultats de facturaci\u00f3, marge i generaci\u00f3 de nou negoci de l’empresa.<\/p>\n<\/div>\n

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M\u00e0rqueting<\/h2><\/div>
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\u2022 Estrat\u00e8gia de M\u00e0rqueting.<\/strong>
\nAcompanyem en la definici\u00f3 i implantaci\u00f3 de l’estrat\u00e8gia de m\u00e0rqueting per millorar el posicionament i la visibilitat de l’empresa, de la seva proposta de valor, i dels seus productes i serveis, sempre des d’una perspectiva d’utilitzaci\u00f3 dels recursos adequats i dimensionats a les possibilitats reals de l’organitzaci\u00f3.
\n\u2022 Proposta de valor i reenfocament de la comunicaci\u00f3 i del m\u00e0rqueting.<\/strong>
\nAjudem a l’organitzaci\u00f3 o identificar i\/o reenfocar la seva proposta de valor, i a focalitzar els seus missatges en accions de comunicaci\u00f3 i de m\u00e0rqueting, considerant les caracter\u00edstiques i necessitats espec\u00edfiques dels clients i mercats objectius.<\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Economia social [\/vc_column_text][vc_column_text css=”.vc_custom_1585329180306{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” el_id=”divconsultoria-actividadcomercialymarketing”][\/vc_column_text][vc_column_text css=”.vc_custom_1601497247953{padding-bottom: 30px !important;}”] El nostre equip disposa d\u2019experts amb una \u00e0mplia experi\u00e8ncia en l’acompanyament i assessorament a empreses i entitats, especialment de petita i mitjana dimensi\u00f3. La nostra filosofia de treball es basa en la proximitat, la flexibilitat i el rigor…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":809,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-914","page","type-page","status-publish","hentry","description-off"],"yoast_head":"\nEconomia Social - Activitat comercial i m\u00e0rqueting - Affectio Group<\/title>\n<meta name=\"description\" content=\"El nostre equip disposa d\u2019experts amb una \u00e0mplia experi\u00e8ncia en l\u2019acompanyament i assessorament a empreses i entitats, especialment de...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.affectio.es\/ca\/integral\/economia-social\/economia-social-activitat-comercial-marqueting\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Economia Social - 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